With the vigorous development of information technology, human civilization has entered a new height. However, as a consensus of value, digital currency is currently limited to a very small group of geeks. Because it has no intrinsic value, it is extremely unstable and easily manipulated, and there is no mature application scenes. Technically, a series of problems need to be solved, including security, efficiency, identity management, etc. But the rise of digital currency is reshaping people's consensus on value. The continuous development of the blockchain and digital currency fields makes it possible to create a digital currency system that is generally accepted by the people all over the world. Cloud Chain is using information technology to make trust no longer a problem, allowing blockchain to reconstruct production relations, reshape trust consensus, and have a profound impact on new retail value capture, cross-border trade, etc.
In the process of innovation and practice of blockchain technology, Cloud Chain has gradually realized that blockchain is not simply a technology, but a socialized "consensus and trust" concept, which encourages people to be on the Internet . Establish a system that can be monitored and has governance rules. The goal of Cloud Chain is to use blockchain as a "linker", combining its own experience in cloud computing, big data, artificial intelligence, Internet of Things and other new technologies to build an integrated financial trade chain system, retail network and finance technology.
Several major characteristics of the cloud chain can be targeted to solve the current problems faced by new retail.
Since the blockchain uses distributed accounting and storage, there is no centralized hardware or management organization, the rights and obligations of any node are equal, and the data blocks in the system are jointly maintained by nodes with maintenance functions in the entire system.
The decentralized system itself can guarantee its authenticity and avoid the situation of a single individual doing evil in the centralized system.
The blockchain system is open. Except that the private information of all parties to the transaction is encrypted, the data of the blockchain is open to everyone. Anyone can query the blockchain data and develop related applications through the public interface, so the entire system Information is highly transparent.
This feature can be effectively used in product traceability, consumers can always know where the product is, and the process is clearer
The blockchain adopts consensus-based specifications and protocols (such as a set of open and transparent algorithms) so that all nodes in the entire system can exchange data freely and securely in a trustless environment, so that the trust in "people" is changed to The trust of the machine, any human intervention will not work.
This feature effectively solves the trust problem and reduces the possibility of human fraud.
4. Information Cannot be Tampered
Once the information is verified and added to the blockchain, it will be permanently stored. Unless more than 51% of the nodes in the system can be controlled at the same time, the modification of the database on a single node is invalid, so the data of the blockchain is stable. High performance and reliability.
This feature ensures that the transaction is open, transparent and non-tamperable, and further reduces the possibility of artificial fraud.
Since the exchanges between nodes follow a fixed algorithm, the data interaction does not require trust (the procedural rules in the blockchain will determine whether the activity is valid), so the counterparty does not need to make the other party trust themselves by disclosing their identity. It is very helpful for credit accumulation.
This can effectively solve the problem of consumers' personal privacy leakage, allowing consumers to enjoy the service more at e